Here’s An Opinion On:
By Trevor Richards
While the internet is a great place to market your product or services, many businesses are over-using it, spamming emails and running off potential customers. This article will explain nine ways that you can improve your email marketing skills and gain business.
1. Use Your Own Email Address. If your business is called ‘Fred’s Great Grills’, then choose an email address that is appropriate; don’t use something like ‘Unclefred008’. Pretending to be someone’s uncle is not a good way to gain their trust or business.
2. Use a Good Subject Title. Don’t just put a bland email subject such as ‘buy our lawnmower’; instead, choose something catchy like ‘what our amazing new lawnmower can do for you!’
3. Go for a Newsletter. Rather than just throwing out spam-like emails ever so often, you might consider starting an email newsletter. A newsletter, which could be monthly or bi-monthly, could include information about what is going on with your business, an introduction to new employees, articles of interest, coupons and discounts, and information about new products. By taking the time to design a good newsletter, readers will actually be excited to open their emails and will feel like you are a business they can trust.
4. Be Honest. We all get emails which promise us fame and fortune, and we all know that they are worthless. Don’t let your marketing emails become a trashy scam to collect customers; instead, be honest about your business and what it can do for those who use your services.
5. Promotions and Deals. Your readers want your emails to be worth their time, so make them that way! Let readers know about your newest deals, and give them special promotions or coupon codes for reading your message.
6. Don’t Grab Random Email Addresses. Gather email addresses when someone purchases something from your site, signs up for updates, or fills out a survey. Never grab for random emails in hopes that you will hit upon a prospective customer; that method rarely ever works.
7. Stand out from the rest. There are thousands of other businesses and companies ready to pounce on an innocent victim’s email addresses, and flood them with daily, harassing emails; don’t be one of them. Only send out emails that make sense and will be of interest to your readers.
8. Listen to Feedback. If someone on your email list writes to you and requests that you no longer send them messages, listen to them and do what they say. You will get no where in the marketing world if you send people email after they expressly told you not to. Not only will the one person in particular hate you, but they will spread the word to their friends or even publish bad reviews about you online.
9. Useful information. People hate being spammed or sent junky email. If you don’t have something important to say, then just don’t say anything at all. It would be much better to be forgotten for a few weeks than to always be remembered as the company that sends spam to emails.
By following these nine tips, you are much more likely to be a success at email marketing.
About the Author: Trevor Richards writes on behalf of Extravision, a leading UK supplier of
email marketing
services.
Source:
isnare.com
Permanent Link:
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